Microsoft Windows 7 was my idea……..really?
There’s been quite a bit written recently about the emergence of Microsoft’s latest operating system Windows 7.
“Windows is a brand of the people…a brand of a billion consumers around the world,” said Gayle Troberman, general manager for advertising and consumer engagement at Microsoft, she explained that the new operating system “is the result of an incredibly rigorous process of listening and learning and testing”. “Consumers told us what they wanted from Windows 7, and we really believe listening to those customers has resulted in a product that delivers on their needs.”
If you listen to what Microsoft are saying about Windows7: is it a triumph of real brand tribalism? Has it repaired their consumer image following the Vista years? Or is just another corporate smoke and mirrors job to look like they care about the customer?
Have any of you out there been part of the windows tribe that have actually been part of co-creating this latest addition as Microsoft claim?
Is there any body out there from Microsoft that would like to explain how they did it?