Google vs Yahoo brand
Today I thought I’d do a quick little experiment, I typed into Google the term “what do Google do” the first thing I saw was a link to http://www.google.com/corporate/tenthings.htm
I then went onto yahoo and typed in “what do yahoo do” the first thing that came up was a link to mail.yahoo.com
Very interesting, one focuses on the meaning/beliefs about their brand whilst the other focuses on one of their products.
Before Google came about Yahoo pretty much dominated the world. Why have Google taken over?
Google are about to release a phone and everyone gets excited, would the same happen if Yahoo made a phone? They do the same thing don’t they?