An exploration of the Diesel brand by Tim Pointer

Tim Pointer talks about the Diesel brand and how it impacts the company, its people and customers over 9 short videos.

You can watch Tim talk about a variety of topics in 8 further videos where he covers: how Diesel meet the expectations of their customers, consumer feedback, internal campaigns, internal brand values, staff engagement and his personal view of the future of branding and its impact on organisations.

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