55 Minutes spare? Grab and read NBT Associate Dan Gray’s new book!
Great news as our New Brand Tribalism associate and friend Dan Gray has recently released his first published business book. Well done Dan!
The short title for the book is Live Long and Prosper and it’s designed to provide CEOs and other busy executives with high-level strategic insight on important aspects of brand, design and business communications.
At its core this book is a challenge to business people to take a much broader view of what it means to be “sustainable”.
“The real value to business – and society at large – comes when corporations use sustainability as a lens to interrogate, challenge and transform existing practices and business models,” explains our now published author friend Dan
“The business case now goes way beyond ‘green’ and reputation management. It’s about fundamental, long-term business viability, and identifying opportunities for disruptive innovation.”
In many ways, Dan’s book is about Design Thinking, encouraging businesses to recognise that CSR is dead, and that radical differentiation is only really achievable when sustainability is adopted as a fundamental design value.
Ultimately, the book’s arguments are distilled into six simple laws for building sustainable brands, providing readers with a clear, concise and insightful primer that can be read from cover to cover in the course of one of those boring train commutes.
We’d recommend you grab a copy of Live Long and Prosper: the 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility is Dead and Design for Sustainability is the Next Brand and Competitive Advantage, it’s on sale now on Amazon, priced £9.99.
http://www.amazon.com/Live-Long-Prosper-Responsibility-Sustainability/dp/0956467202
About Dan Gray
Dan Gray has over 10 years’ experience in brand strategy and communications, his past clients include KPMG, Lloyds Banking Group, Sainsbury’s and Tetra Pak. A linguist by background, the son of designer parents and an MBA graduate from Ashridge Business School, he brings an eclectic mix of left- and right-brain thinking to helping clients achieve brand-led business transformation.
Never doubt that a small, group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead
[...] conversations ranging from CommScrum to Design Thinking to Value Disciplines to Sustainable Brands and many others converge. And I often bang on about people defining employee engagement etc. [...]