Independent public survey matches political leaders to consumer brand equivalents.
Recently we commissioned an Independent survey about the election and the various leaders asking voters to match political leaders to their consumer brand equivalents. Our survey demonstrates the ease with which people are happy to assign certain characteristics to brands and use their attributes and beliefs as criteria while making decisions. The world’s leading brands distinguish themselves and engage with their tribe and that truth holds, irrespective of whether you are a political party or a supermarket.
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