The 21st Century Business Landscape. An open note to CEO’s and C-Level Execs

Dear Mr/Mrs CEO and fellow corporate execs,

Despite constantly talking of changing realities, the need for innovation and extreme pressure to perform, why do you continue to cling to the notion that you can compete in tomorrow’s business environment by relying on yesterday’s business ways?

Didn’t Einstein once say something about Insanity being when you do the same thing over and over again and expect different results?


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