BE THE BRAND:STOP ACTING LIKE A COMPANY, START BEHAVING LIKE A MOVEMENT
On September 29th at Altitude 360, London, NBT
(www.newbrandtribalism.com), The Alternative (www.thealternative.co.uk) , Communicate Magazine (www.communicatemagazine.co.uk) along with seven leading speakers, are hosting a one -off event that we hope will inspire, ignite passion, spark ideas and challenge the old industrial model of business.
Speakers include:
Andrew Coull- Vice President Retail at Everything Everywhere,
Anthony Thomson- Chairman & Co-founder of Metro Bank,
Lee Cooper- Creative Director at White Stuff,
Justine Roberts- Co-founder & CEO of Mumsnet,
Linda Summers- Director of Marketing & Operations at Skype,
Tim Pethick, Group Chief Marketing Officer at Acromas Holdings (Saga & The AA)
and
Luke Johnson-, Ex-Chairman of Channel 4 Television Corporation(2004 to 2010) ex-owner of Pizza Express, Columnist at the FT, Business Author and one of the UK’s leading business people is speaking on the day.Luke has one of the most impressive and diverse CVs in British Business,
Be the Brand is an event which celebrates the competitive edge you can create for your business, through engaging people with your brand and its cause: be they customers, employees or wider stakeholders. Essentially it’s about trying to BE Different and performing when Everyone Else Is Doing the Same!
There’s always the chance that you’ll get nothing you believe to be valuable, however, to give you a flavour of the calibre, one of the speakers successfully set up Australia’s answer to Innocent(Nudie Drinks), another has been a leader at a company rated amongst The Times Best Companies to work, another runs a movement that lead the newspaper The Mirror to label her part of the two ” most powerful women in Britain” during last year’s general election campaigns, and that’s less than half the list of speakers.
Real leaders aren’t afraid to leave their comfort zones. They are keen to listen, meet new people, learn, experience, and ultimately try different things. We’d love to see you at Be the Brand.
To buy event tickets http://bethebrand.eventbrite.com/
Price: £65 each
Everyone who attends the event will receive a free copy of Luke’s yet to be released book .