We are a consultancy and we’re building a knowledge community of people who are passionate about brand tribes. At the end of the day we’re all most keen about improving the performance of organisations – both inside and out!.

The expanding global economy, intensifying brand competition, the drive to attract talent and the unpredictability of external forces are just some of the conditions that have an impact on corporate success, so it’s no surprise that many boards worry or are concerned about how they respond to these conditions.

At New Brand Tribalism(NBT) typically we get invited in by Organisational Development, Engagement, HR, Marketing Directors or boards. Everything they ask us to do is fundamentally about two related topics, Improving Performance and Change.

Improving performance: This can be for the organisation, individuals, teams, business units, programmes, and services

Change: Getting better and improving performance usually means something has to change. To go from what it once was to something different and that often means approaching it differently to the way you’ve always done things.

We have a mission to positively challenge and inspire the current thinking around the management of brands, organisation and people and we want you to join us in making this a reality.

We launched in late 2009 with over 100 invited guests, from major companies ranging from household names like Disney, Unilever, HSBC, Diageo, Burger King and American Express, to premiership football clubs, and solicitors. It’s bound to be a difficult journey but we are giving it a go.

New Brand Tribalism is our stake in the ground about our vision, of what the business models of the 21st century could and should be about.

We welcome your contact.