“ High performing businesses of the 21st century will know, unify and influence their brand tribes to drive their success ”
As some of you may know the NBT library is active and working to encourage the sharing of knowledge, our NBT friend Jon has written a bit of a review of the book he received and read. Check it out on Jon’s blog
http://j0n1.com/2010/05/19/thou-shalt-not-greenwash/
Lynne Arrowsmith, Head of Internal Brand and Communications, Orange UK provides an in-depth look into how Orange defined and created it current brand and reveals details about how they communicated this internally to all their people.
Rohit is a global futurist and the founder of Fast Future Research and over 7 short videos he talks about how brand tribes will impact the future of branding and marketing globally.
Jonathan Schroeder, Professor of Marketing at the University of Exeter talks about his views on the future or brand management and brand culture and how tribalism has a part to play in this.
Tanya Channing the HR Director of Burger King talks about their first steps in engaging internal and external tribes within Burger King.
This is a single short video clip and Tanya talks about their initial steps in building tribes and shows a Burger King product launch TV commercial which used staff existing employees as extras during the filming.
Tim Pointer talks about the Diesel brand and how it impacts the company, its people and customers over 9 short videos.
You can watch Tim talk about a variety of topics in 8 further videos where he covers: how Diesel meet the expectations of their customers, consumer feedback, internal campaigns, internal brand values, staff engagement and his personal view of the future of branding and its impact on organisations.
Now watch as Tim talks about the model and how to apply the new brand tribalism concept. More videos to come from Burger King, Orange and Diesel soon!
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