It may not seem relevant to you but the link to follow is a case study where we helped a well known brand the largest of it’s kind deal with some specific challenges.  Case Example 1

In front of guests from a diverse range of organisations, guests included  representatives from Nestle, KPMG, Danisco, Pirelli, Danish Giants Flsmidth and even a representative from European Investment Fund. This summit presented  another opportunity communicate our vision, of what the business models of the 21st century could and should be about.

A big thankyou goes to Mannaz for the invite and the opportunity and whilst i’m at it also a big thanks to our tribe member Dr Karen Moloney for her kind referral. This was a nice opportunity to spread the word of change and to encourage more action.

Check out the presentation slides here ……NBT Mannaz presentation pdf

As the audience was largely made up of HR and Learning and Development professionals. The  presentation was geared towards highlighting the importance of  seeing people  (learners, employees,talent) in a new context in order to create engaged, innovative, and
dynamic organisations.

Our message was that  the 21st century will require MORE THAN SIMPLY information delivery, and ORGANISATIONS that want to innovate will need to create a “culture of belief and inquiry” THAT REQUIRES REAL engagement. The idea behind that is simply that People with Purpose and Belief are unstoppable and powerful.

It’s the responsibility of  organisations to evoke that belief, otherwise, employees will leave, not join in the first place or underperform.    The challenge of providing more value than your competitors will focus on how you engage with your tribe.  Connections are the currency of the 21st Century.

So in line with our stated mission this presentation sought to  positively challenge and inspire the current thinking around the management of brands, organisation and people.

http://j0n1.com/2010/05/19/thou-shalt-not-greenwash/

This is a single short video clip and Tanya talks about their initial steps in building tribes and shows a Burger King product launch TV commercial which used staff existing employees as extras during the filming.

You can watch Tim talk about a variety of topics in 8 further videos where he covers: how Diesel meet the expectations of their customers, consumer feedback, internal campaigns, internal brand values, staff engagement and his personal view of the future of branding and its impact on organisations.

Now watch as Tim talks about the model and how to apply the new brand tribalism concept.  More videos to come from Burger King, Orange and Diesel soon!