new brand tribalism » Resources

Jon comments on Dan’s Book-Thou shalt not Greenwash

Eb — Tue, 22 Jun 2010 09:55:47 +0000

As some of you may know the NBT library is active and working to encourage the sharing of knowledge, our NBT friend Jon has written a bit of a review of the book he received and read. Check it out on Jon’s blog

http://j0n1.com/2010/05/19/thou-shalt-not-greenwash/

Lynne Arrowsmith talks about the Orange brand and reveals details of how they launched it internally

andyc — Sun, 28 Feb 2010 20:00:27 +0000

Lynne Arrowsmith, Head of Internal Brand and Communications, Orange UK provides an in-depth look into how Orange defined and created it current brand and reveals details about how they communicated this internally to all their people.

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Rohit Talwar of Fast Future talks about the future of branding

andyc — Sun, 28 Feb 2010 19:58:47 +0000

Rohit is a global futurist and the founder of Fast Future Research and over 7 short videos he talks about how brand tribes will impact the future of branding and marketing globally.

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If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe.

If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe.

If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe.

If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe.

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Jonathan Schroeder talks about 21st century brand management

andyc — Sun, 28 Feb 2010 19:54:44 +0000

Jonathan Schroeder, Professor of Marketing at the University of Exeter talks about his views on the future or brand management and brand culture and how tribalism has a part to play in this.

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Tanya Channing talks about starting a tribal movement at Burger King

andyc — Sun, 28 Feb 2010 19:46:14 +0000

Tanya Channing the HR Director of Burger King talks about their first steps in engaging internal and external tribes within Burger King.

This is a single short video clip and Tanya talks about their initial steps in building tribes and shows a Burger King product launch TV commercial which used staff existing employees as extras during the filming.

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An exploration of the Diesel brand by Tim Pointer

andyc — Sun, 28 Feb 2010 19:38:11 +0000

Tim Pointer talks about the Diesel brand and how it impacts the company, its people and customers over 9 short videos.

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You can watch Tim talk about a variety of topics in 8 further videos where he covers: how Diesel meet the expectations of their customers, consumer feedback, internal campaigns, internal brand values, staff engagement and his personal view of the future of branding and its impact on organisations.

Tim Bleszynski talks about new brand tribalism at our launch party

Eb — Thu, 25 Feb 2010 21:21:20 +0000

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Now watch as Tim talks about the model and how to apply the new brand tribalism concept. More videos to come from Burger King, Orange and Diesel soon!

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