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Be the Brand Event -September 29 in London

ebenezer.banful@newbrandtribalism.com — Tue, 23 Aug 2011 15:35:30 +0000

There’s always the chance that you’ll get nothing you believe to be valuable, however, to give you a flavour of the calibre, one of the speakers successfully set up Australia’s answer to Innocent(Nudie Drinks), another has been a leader at a company rated amongst The Times Best Companies to work, another runs a movement that lead the newspaper The Mirror to label her part of the two ” most powerful women in Britain” during last year’s general election campaigns, and that’s only half the list of speakers.

Attendees are coming from HR and Marketing roles and major organisations including Astrazeneca, BBC, BA, McDonalds, Nokia, Royal Sun and Alliance, Virgin Atlantic, Vodafone are just some of the names you can expect to see at Be the Brand

Get your tickets now to avoid the potential disappointment.

Nokia and Microsoft: What happens when a couple of big beasts get together?

ebenezer.banful@newbrandtribalism.com — Wed, 16 Feb 2011 13:27:31 +0000

Tim’s article has been featured on Utalkmarketing’s website read it here

Starbucks changes it’s logo but what has Carphone Warehouse have to do with it?

ebenezer.banful@newbrandtribalism.com — Mon, 31 Jan 2011 13:07:49 +0000

So Starbucks is changing it’s logo. I wonder if removing the name Starbucks from the merchandise is the most important part of the change journey for Starbucks? I’d be fascinated to see what business impact it makes.

If nothing else changes in the business to make it “more suitable” is this just a case of polishing a turd?

Another thought that comes to mind is this- do consumers worry about the Carphone Warehouse name, has that hampered its growth and evolution? If you wonder what i’m on about, when was the last time you saw a carphone? Carphone warehouse has managed to evolve and diversify even with a somewhat misleading name.

Read the Starbucks logo change story here:

The non rational

Eb — Fri, 10 Dec 2010 12:01:44 +0000

We like to think we’re all rational creatures especially when it comes to business but we’re not! Its comforting for us to think we make decisions based on merit and technical facts,but emotion and feeling beats reason almost everytime.

Why is it that so many businesses make sense but fail to connect with their employees or customers? They are too rational in their approaches, and forget that we are not rational creatures.

A couple of years ago we worked with a mobile phone manufacturer who couldn’t understand why people would buy what they termed the technically inferior Iphone, they also couldn’t understand why people were spending so much time in the Apple store.

Here’s the thing people don’t buy a specific brand of phone for the fact it calls people and has predictive text. Whether it’s an IPHONE, a Nokia, LG, Samsung, HTC or Blackberry the phone is a badge that satisfies the need to assert an identity in a social system. Think more about the non-rational- identity & belonging and less of the rational. The rational stuff gets you into the game, the other stuff is where you win or lose.

Rambutan looking for a new consultant to join their Tribe

Eb — Tue, 18 May 2010 10:46:33 +0000

Our service affiliates Rambutan(one of the founding partners of New Brand Tribalism) are on the lookout for a consultant to join them. If you’re interested or know someone who is

Find out more at

http://www.rambutan.biz/blog/

Contact Gemma on T : +44 (0)1858 461071

Political Tribalism at its best

Eb — Tue, 04 May 2010 11:16:44 +0000

Election week so on with the theme about politics and brands.

Interesting short blog post below, have a read and let us know your thoughts.

http://birchington.blogspot.com/2009/11/political-tribalism-at-its-best.html

Politics or Brand Tribalism are they the same thing?